TEDE Coleção:
http://bibliotecatede.uninove.br/handle/tede/30
2024-03-29T08:32:15ZFatores que impactam na intenção de contratar ou na lealdade do consumidor do serviço de personal trainer
http://bibliotecatede.uninove.br/handle/tede/1683
Título: Fatores que impactam na intenção de contratar ou na lealdade do consumidor do serviço de personal trainer
Autor: Palazzi Junior, Carlos Augusto
Primeiro orientador: Cardoso, Marcos Vinicius
Abstract: This dissertation aims to identify the factors that impact on the intention to hire or on consumer loyalty of the personal trainer service and to verify if there are differences between the variables surveyed between these two audiences. The constructs chosen through the literature, mainly international scientific articles, were: social skills, customer orientation, customer perceived expertise, personal trainer physical appearance, consumer familiarity and physical results obtained from the student, being analyzed through the conceptual framework of relationship marketing. The type of the research was confirmatory and the quantitative method, composed of a sample of 577 people obtained through an online questionnaire, and among the respondents, 245 have personal trainer and 332 do not have. In order to reach the objective of this dissertation, the closed questionnaire and the partial least square (PLS) analysis were used as data collection instrument to validate the hypotheses. As results, it was possible to perceive that there are differences between the models studied, in the intention-to-purchase model, consumers have the physical appearance of the personal trainer with greater significance when making the decision to acquire this service, followed by their familiarity by moderating the Professional knowledge, that is, the more previous knowledge of physical activity the consumer has, the more he or she will expect from the professional's expertise. In the loyalty model, it can be verified that the social skills of the personal trainer and the physical results conquered by the students through the personalized classes had greater significations, followed by the physical appearance of the professional and the familiarity moderating the expertise of the service provider. It is concluded that the personal trainer as its own manager, should use different methods and techniques to conquer different audiences. One of the main suggestions in the search intention model is that the personal trainer should show a personal physical appearance that demonstrates health care and muscular tone, as it inspires his clients, besides having superior knowledge to the consumer, since the more information the customer has, the more demanding it will be. In the loyalty model, the personal trainer should emphasize social skills, allowing a better relationship with the client, as well as reaching the expectations of the students regarding the physical results when hiring their services, not forgetting their good physical appearance and demonstrating knowledge regarding physical activity, physiology and physical exercises in relation to their students.
Instituição: Universidade Nove de Julho
Tipo do documento: Dissertação2017-02-23T00:00:00ZDimensões e atributos que compõem a reputação de entidades esportivas brasileiras
http://bibliotecatede.uninove.br/handle/tede/1679
Título: Dimensões e atributos que compõem a reputação de entidades esportivas brasileiras
Autor: Cegalini, Vinicius Lordello
Primeiro orientador: Cardoso, Marcos Vinicius
Abstract: To establish a profile committed to its public should be the premise of a sports organization. The club and its athletes should join a community of people and entities that share the same purposes. Understanding how is (or is not) the reputation management of a club, it gets less thorny the search to attract talent, resources, partners and, just as important, new admirers. Sport organizations are already assimilating what is best in other market practices. As in the corporate world, the sport has been working the Reputation concepts, even though they know it. It is crucial to understand, however, if has been working properly and, consequently, it is attentive to the aspects suitable for the construction and maintenance of good reputation. This paper, through literature in major newspapers and academic journals, seeks to understand the origin of the reputation construct, its application in the corporate world, comparing it to your link in treatments within the sport. But search, fundamental and priority mapping which are the dimensions of reputation that are relevant to the sport, as well as its main attributes. Therefore, as a methodology, we have initially a State of the Art Search on the term reputation. Approaches, the consensus points to reputation as the last of the understanding of actions and results of an organization, represented by the capacity that it has to create value for its various stakeholders. In this sense, the very reputation defines the relationship of an organization with its stakeholders. Thus, following the work, there are interviews with key stakeholders in the sport market to seek the understanding of which dimensions of reputation best apply to sport. It was observed that the reputation of concepts used in theory so restricted to the corporate environment are already a reality for sports entities because, as strategic management, the issue of management is critical to the performance observed in addition to the sports part.
Instituição: Universidade Nove de Julho
Tipo do documento: Dissertação2017-05-12T00:00:00ZO esporte, a torcida e o amor: o brand love de brasileiros a seus times
http://bibliotecatede.uninove.br/handle/tede/1620
Título: O esporte, a torcida e o amor: o brand love de brasileiros a seus times
Autor: Corat, Pedro de Bragança
Primeiro orientador: Cardoso, Marcos Vinicius
Abstract: Fans of sports team gets excited, interacts with others fans, buys to show their belonginess on that social group. However not necessarily this actions means that the individual is really a fan, that celebrates victories and suffers on losses. What difference a fan of a well-wishing is the love to the team (adapted from brand love) and the level of identification. The research, so, intended, at first, to measure the brand love differences between Brazilians fans of national teams and of foreigner teams. Likewise, intended to understand the differences on team identification and purchase intention on these same groups. That distinction is necessary because some numbers shows that Brazilians interest in foreigner teams and diverse sports is growing, so the research wished to investigate if there are Brazilians really being fans of foreigner teams or if they are just enthusiasts. The theoretical concepts that sustained the study were brand love, team identification and purchase intention as a consequent of both. A confirmatory factorial analysis and a structural equation modeling were applied. Results showed that there are no differences between brand love and team identification on Brazilians fans of national teams and Brazilian fans of foreigner teams. The last group’s purchase intention was bigger, by the way.
Instituição: Universidade Nove de Julho
Tipo do documento: Dissertação2016-12-16T00:00:00ZVisão compartilhada de equipes de direção em pequenas organizações esportivas do terceiro setor
http://bibliotecatede.uninove.br/handle/tede/1619
Título: Visão compartilhada de equipes de direção em pequenas organizações esportivas do terceiro setor
Autor: Santana, Leonardo Souza
Primeiro orientador: Lima, Edmilson de Oliveira
Abstract: This study described the characteristics of the formation and evolution of the shared vision of management teams of four third sector sports organizations. Shared vision is understood as the mental image shared by a group of individuals facing a desired future condition to be achieved. The theoretical framework of this study covered concepts related to shared vision and managerial conversation of management teams in the context of the management of small sports organizations in the Third Sector. The methodological approach was descriptive and based on qualitative research methods and the multicaso study (Yin, 2015; Eisenhardt, 1989b; Lima, 2010). The data were collected through in-depth interviews. This analysis included steps of intracause and intercaso analysis, according to the recommendations of Miles and Huberman (1994) and Lima (2010), in order to present the relationship between variables through schemas and representative tables to organize and provide greater clarity to the data of the search. For better analysis of the data, the Atlas-ti software was used in order to obtain a greater depth and level of detail of the study. The analyzes reveal that the formation and evolution of the common vision of the steering teams are fed by shared NEV (new elements of vision). These are generated in the subjectivity of the steering team members under the influence of FI (influence factors). The "strategic conversation", the "way of being", the "individual images", the "shared magens" and "the individual vision" are the most important FI to explain the phenomenon studied in all POETS cases.
Instituição: Universidade Nove de Julho
Tipo do documento: Dissertação2016-04-28T00:00:00Z