Influência das iniciativas verdes na cadeia de suprimentos brasileira de embalagens

Abstract

The adoption of green initiatives in supply chains is a basic requirement in the relationship between companies, which must take over the principles of environmental management, involving three important focuses: environment, strategy and logistics. Besides, this type of approach also seeks competitive advantages from better integration with the supplier network, greater acceptance of environmentally friendly products and the reduction of costs. The use of packaging is of great importance for society as it plays fundamental roles such as to guarantee the quality of the product and commercialize it. In this set of circumstances, there is also concern about the final destination of the packages and the impacts they cause on the environment. The purpose of this research is to verify if the adoption of green initiatives in the packaging supply chain affects the Environmental, Economic and Operational results of the companies participating in this chain, according to the perception of professionals who work at these companies. The study was conducted through a survey type research for professionals of different hierarchical levels who work at Brazilian industries in the packaging supply chain. It is a quantitative research, the answers were analyzed through statistical techniques. It is important to highlight that this research counts on the institutional support of ABRE - Brazilian Association of Packaging. The results pointed out in general, according to the professionals interviewed, that it is not possible to show that the adoption of green initiatives influence the achievement of Environmental, Economic and Operational results. The only exception found is the Green Purchase Initiative influencing the Environmental Performance of companies in this Supply Chain.