Transferência de tecnologia em franquias: estudo de casos do segmento de Frozen Yogurt

Abstract

With the growth of the food sector, especially with regard to the franchising model in particular trade in frozen yogurt, the processes of technology transfer (T.T.) had a strong contribution to the success of these types of ventures. Thus, the aim of this study is to propose a procedure for the transfer of technology that can be applied in the franchise sector. Specific objectives were to seek to identify examples of newer models of T.T. so that it can be made an analysis of its key features and possible applications. Following propose a procedure T.T. that may be suitable for frozen yogurt franchises. Finally, check whether the scanned networks follow the logic of the proposed procedure. To achieve these goals, defines itself by means of literature that it is the process of technology transfer. Shortly thereafter, we present nine examples on T.T. developed between 2000 and 2010, which allows us to understand the different forms of technology transfer, highlighting in each of its main features. Based on this survey, it is also possible to know the types of T.T., transfer forms, the ways in which technology is transferred and the mechanisms used in the process of T.T. Then, according to the understanding of the term T.T. and analysis of the models exposed, we could reach a proposed procedure for transfer of technology. Regarding the method of investigation, performed the analysis literature, verifying the characteristics of the models, data collection through interviews on the networks of frozen yogurt and presentation of cases. Finally, in conclusion, it is possible to understand how is the process of technology transfer in the scanned networks, and identify similarities regarding the procedure of T.T. proposed, allowing the implementation of the suggested elements.