A conversão de produção empurrada em puxada: estudo de caso na indústria de brinquedos

Abstract

Presently to stay competitive in the marketplace is challenging. Competition is global and developing competitive advantages is now a matter of survival for organizations. The toy industry is not different, as there are lots of manufacturers available and also competition with virtual market games on the internet or video games. There are several ways for an organization to become competitive, and a nice manufacturing strategy is one of these. The concepts of Lean Production present several tools for that, such as pull production that synchronizes the entire flow of materials to the actual demand, increasing the delivery of the product on time, reducing inventories, costs and consequently the risk of discontent customers. This paper proposes as its contribution to the generation of knowledge, identifying what changes should occur in a production process for the transformation of a traditional manufacturing system that uses pushed production into another that uses the pull production. The work begins with a review of the literature, which enabled the identification of a sequence of nine steps for transforming a pushed production system into a pull production one. To verify the possibility of using this nine-step procedure in real world, the action research methodology was selected, in which the author participates in the resolution of a problem meanwhile generating knowledge. Hence, this sequence of nine steps was apply to a toy industry in order to validate the initial question of this work. The results could answer the question proposed by what changes was needed to transform a push production system in a pull production. The work ends with the presentation of results and the limitations present in this study.