Uso estratégico da tecnologia da informação embusca da competitividade empresarial

Abstract

Information Technology (IT) constitutes an important issue of the new economy and it is evidenced by automated process promoted to the society and business environment. The objective of this research is discover the IT utilization through the business strategy , vision, analysis of valued activities, characterization of competitive scenarios and change analysis in the corporative structure enabled for IT. This research present the literature understanding related with competitiveness, IT business alignment and business strategy analysis models, involving elements of administration and economy. This research employs multiple cases studies, characterized as exploratory, in a qualitative approach into five national companies. Operational necessity and business development were the principal reasons presented for the use of IT, in these companies. As a competitive issue, was registered a great use of IT in events related to governance, business production and business innovation, with a minor orientation for other business process. As final considerations, it is possible to realize changes in competitiveness issues, enabling others related parties, than other elements that should be involved. In terms of conclusion, it was possible to obtain more knowledge about IT practices used by companies and their results, for better professional and academic dissemination and contribution