Impactos da implantação de ações socialmente responsáveis em pequenos fornecedores: o programa tear

Abstract

The Tear Program was an initiative with Ethos Institute and BID, whose goal was mobilize large companies (or anchors) to make possible small enterprises suppliers to meet and adoption social responsible management practices. We followed three anchors and six small enterprise, since each small company should evaluate your managing by Indicators Ethos of Corporate Social Responsibility, introduce new practices and search performance results. We used case study to collect data and exploratory method, with stakeholders theory as base for analysis, discussion and conclusion. Our interest focus was understand a specific situation where a company proposed to influence another company on assimilation practices process of social responsibility management. From three analysis structure called Case 1 (ArcelorMittal, Bugue e Leili), Case 2 (Camargo Corrêa, Metax e Roca) and Case 3 (Vale, Degraus e Unidata), we developed our researches, considering that relationship between these companies was only client-supplier, but observing the fact that the client company was a big influence power over the supplier, since this is a big company, recognized as one of the most important of your market. Then, the designation anchor company . The results indicate that the adoption of responsibility social management, rarely create market opportunities for small companies. Also, initiatives like this change the internal social relationship in the companies, spreading new behavior and create a reputation value for the company. The value added can be attenuation for the institutional risks since the small companies answer the demand for the stakeholders. The stakeholders influence emphasizes the importance and accelerate the RSE practices adoption, but these are not enough to certify the performance and competition increase and new market opportunities.