Atuação do capital nos resultados de uma organização virtual sob a ótica de Bourdieu

Abstract

The application of information technology (IT) to business creates new challenges for contemporary organizations, transforming the way people work and relate. Given the successive changes and technological developments, some have adapted, these are the 'virtual organizations'. The IT, however, should not assume centralized and unique position. Understanding the relations between the human factor, organizational culture and IT are critical to organizational success today. Thus, this research aims to investigate the influence of non-economic capital by the founder, seen from the perspective of Bourdieu, the economic results of the largest Brazilian virtual organization providing services in online Tarot reading, here called ALFA. This case study is based on qualitative approach, with data collected through participant observation and ethnographic interviews and semi-structured interviews with the founder of the organization's headquarters in São Paulo, during the months of April and December 2013, and the participation online tarot group from November 2013 to October 2014. Among the main results and contributions of this work are: he more distant fields in the creation of a new organizational form greater competitive advantage and the founder since well positioned divergent capital also become a competitive advantage.