A contribuição da maturidade de gestão de projetos com a prática do empreendedorismo estratégico em empresas do setor financeiro

Abstract

The search for competitive advantage and survival in the market causes many organizations to seek renewal through entrepreneurial strategies that are carried through project management. This discipline has evolved over time and is no longer a working tool to contribute to the strategic corporate earnings. The alignment between project management and organizational strategy investment demands a continuous quest to improve performance of the projects and assessment of maturity in project management through models that can be applied in organizations. Wonder how much is mature in project management contributes to the company making the planning of management improvement projects over time. Given the context presented the research question was defined: "What is the contribution of maturity in project management with the practice of strategic entrepreneurship in the financial sector organizations"? To answer this question, we conducted a study of multiple cases with five companies of the financial sector who recognize the importance of project management and promote or aspire strategic entrepreneurial practices. The choice of financial sector occurred due to the competitive landscape and the need of the sector to present new technologies and solutions. During the research the maturity of project management of each organization was evaluated. Then the strategic entrepreneurial practices of each company. After completion of the research an individual analysis of each company was then performed a comparative analysis of the cases. The joint analysis of the cases concluded that companies with the highest level of maturity in project management carry out greater quantity and different forms of entrepreneurial actions. So the overall objective of this study was achieved with the presentation of a comparative synthesis of each organization. This study presents practical contributions to the company as the array that allows the assessment of behavioral pattern strategic entrepreneur. The array also contributes to future academic studies. The research offers limitations related to the method chosen and the depth of the study of each case. Due to the limitations presented, it is recommended to conduct other studies in other sectors that may deepen the analysis of the results obtained in this research.