O Programa de Mestrado Profissional em Administração - Gestão Ambiental e Sustentabilidade (MPA-GeAS) da Universidade Nove de Julho é pioneiro e inovador no país na introdução dessa temática em um curso de mestrado profissional na área de Administração, criando um novo paradigma na inserção e disseminação do conhecimento ambiental e de sustentabilidade no campo da Administração. http://bibliotecatede.uninove.br/handle/tede/1 2026-04-03T17:27:47Z 2026-04-03T17:27:47Z Ávila, Marta Dulcélia Gurgel http://bibliotecatede.uninove.br/handle/tede/3952 2026-03-24T21:09:46Z 2026-02-25T00:00:00Z

Título: Controle estratégico de portfólios públicos de infraestrutura no Brasil Autor: Ávila, Marta Dulcélia Gurgel Primeiro orientador: Serra, Fernando Antonio Ribeiro Abstract: Public Infrastructure Portfolios (PIPs) concentrate highly complex government investments and are recurrently exposed to risks of delays, cost overruns, work stoppages, and shortfalls in expected social benefits. In Brazil, these portfolios are subject to public oversight by internal bodies (Controller’s Offices) and external bodies (Courts of Accounts), whose performance is strained by strategic dysfunctions and by an institutional environment marked by fragmented governance, limited capacity, and political influence. Against this backdrop, this thesis— structured as a thesis by studies—investigated how strategic governance challenges in PIPs can be understood, theorized, and operationalized to improve the performance of public oversight bodies in the country. The research comprised three studies articulated through a cumulative logic: to understand the field (Study 1), to theorize empirically (Study 2), and to operationalize (Study 3). In Study 1, a systematic review combining bibliographic coupling and exploratory factor analysis identified five factors structuring the strategy-in-projects literature, with an integrative core at the portfolio–strategy interface and specialized streams on capabilities and innovation, strategic design, strategic resources, and Stakeholders. The mapping revealed a concentration at the meso level, interpretive predominance, and an almost complete absence of investigation at the extra-organizational level and in public oversight contexts. Study 2, qualitative, produced a theoretical model of Adaptive Governance Capability, structured into nine dimensions organized into three groups (adverse structural conditions, adaptive mechanisms, and maturation outcomes) and three relational patterns: cascading vulnerability, compensatory cooperation, and a reinforcing learning cycle. Study 3 developed and validated— through Action Research—a Technical-Technological Product (TTP), the Process Observatory, as an evidence-based governance organizational technology integrating a maturity diagnosis, workshops, BPMN modeling, and instrumentation through indicators and monitoring routines. In the pilot cycle, the TTP demonstrated feasibility through (i) institutional fit, (ii) end-to-end mapping across six workshops with identification of critical points, and (iii) traceability of 24 indicators derived from the AS-IS process, consolidated into 9 KPIs for executive-level reporting. As an integrated contribution, the thesis connects field diagnosis, empirical explanation, and a replicable instrument, demonstrating process management as an intermediate operationalization layer between governance theory and institutional practice. Instituição: Universidade Nove de Julho Tipo do documento: Tese

2026-02-25T00:00:00Z Damasceno, Jane Cristina da Silva http://bibliotecatede.uninove.br/handle/tede/3951 2026-03-24T21:02:48Z 2026-02-05T00:00:00Z

Título: Gestão de projeto ágil: desenvolvimento de um instrumento de acompanhamento de egressos Autor: Damasceno, Jane Cristina da Silva Primeiro orientador: Maccari, Emerson Antonio Abstract: Alumni follow-up represents a strategic challenge for Higher Education Institutions, especially regarding the production of qualified information that supports academic management, strengthens institutional ties, and meets CAPES evaluation guidelines. Within this context, this dissertation aims to develop the Alumni Journey Map, a central artifact conceived as a visual and analytical tool to support alumni relationship management. Based on the principles of Customer Relationship Management (CRM), Customer Centricity, and Customer Journey Mapping (CJM) applied to the educational context, the study adopts the Design Science Research (DSR) approach, operationalized through Agile Project Management practices. The research is characterized as an embedded mixed methods study, in which quantitative data are integrated with the dominant qualitative analysis. Initially, surveys applied to alumni and students allowed the identification of central patterns and dimensions of the academic experience. These results provided the basis for confirmatory interviews, enabling the construction and empirical validation of analytical Personas. The process was enriched by expert feedback, contributing to the refinement and evaluation of the artifact.As a result, the Graduate Journey Map embodies the triangulation between quantitative, qualitative, and specialized data, demonstrating potential to support management decisions, consolidate institutional relationships, and promote more strategic practices for monitoring graduates. Instituição: Universidade Nove de Julho Tipo do documento: Dissertação

2026-02-05T00:00:00Z Martins, Fellipe Silva http://bibliotecatede.uninove.br/handle/tede/3943 2026-03-24T19:41:38Z 2017-06-26T00:00:00Z

Título: Threat Rigidity - Theory testing, construct expansion and antecedents Autor: Martins, Fellipe Silva Primeiro orientador: Serra, Fernando Antonio Ribeiro Abstract: Among the several theories related to organizational decline, the Threat Rigidity thesis is one of the most cited. This is because it provides a simple but adequate explanation for many real instances of organizational failure. In accordance with this theory, threats will lead organizations to enter a stress-induced phase, which, in turn, makes them rigid. This rigidity has negative outcomes for an organization, such as leading to a restricted flow of information and increased control concentrated in the top management. Although being one of the most cited theories in strategy, its testing and empirical confirmation has been attempted only in a very short list of papers and the overall result has been mixed (Plotnick & Turoff, 2010). To verify the theory, I propose a reorganization in the internal constructs in Threat Rigidity and test whether it affects another organizational-level construct (Market Orientation), through a partial-least squares structural equation model. The results obtained demonstrate that the internal reorganization holds true, and that Threat Rigidity affects organizational Market Orientation. I further verify two antecedents to Threat Rigidity (Crisis Response and Organizational Reputation) and the results show that both directly affect Threat Rigidity. Both Organizational Reputation and Threat Rigidity (as tested before) affect Market orientation, but Crisis Response only indirectly affects it, through mediation of Threat Rigidity. The overall results assist in redressing the Threat Rigidity concept, offer insights on the internal components of the theory, and opens horizons for future research on antecedents and consequences of Threat Rigidity. Instituição: Universidade Nove de Julho Tipo do documento: Tese

2017-06-26T00:00:00Z Bernardes, Fábio http://bibliotecatede.uninove.br/handle/tede/3924 2026-03-16T20:50:09Z 2025-12-19T00:00:00Z

Título: Estruturação de um projeto de um consultor digital de investimentos a partir da teoria do foco regulatório Autor: Bernardes, Fábio Primeiro orientador: Vils, Leonardo Abstract: Regulatory Focus Theory (RFT) posits that individuals have two distinct motivational orientations: promotion, oriented toward gains and the achievement of goals; and prevention, oriented toward task fulfillment and the avoidance of losses. By applying this theory to the development of a robot-advisor project model, this study enhanced the understanding of how projects can be grounded in behavioral sciences and thereby contributed to its field of research, which encompasses Behavioral Economics and Project Innovation. The process of developing this digital advisor, consolidated in the form of a Technological Technical Product (TTP), was divided into three stages. The first study consisted of a systematic literature review that explored and updated knowledge on Regulatory Focus Theory as applied to personal investment decisions, enabling the identification and classification of investor behavior through this theoretical lens and providing the basis for the hypotheses later tested in the field. The second study investigated, through three experiments, the existence and impact of these theoretically expected responses on the choice of offers designed with real banking products and in compliance with external regulations governing this type of communication, in scenarios both with and without self-regulatory stimuli. This experimental validation of the hypotheses derived from prior theoretical findings demonstrated an increased acceptance of an offer resulting from the alignment between the investor’s self-regulatory profile and the suggested real investment, and led to the formulation of six premises that structured the creation of the Technological Technical Product. The final outcome, in the form of an investment consulting project model, was achieved through the construction of an Activity Diagram containing the executive functions of this advisor in the process of executing a banking investment, representing the transposition of RFT to project strategy, with the potential to promote greater investor engagement and improved results in resource mobilization by the financial institution. Consequently, this research contributed to theory by incorporating behavioral sciences into project design; by expanding knowledge on motivation and financial decision-making from the perspective of RFT, through the novel finding that the choice of real banking products is also affected by self-regulation; and to practice, by enhancing the effectiveness of resource mobilization. In this sense, it is also aligned with the 8th United Nations Sustainable Development Goal, which aims to strengthen the capacity of financial institutions to expand access to banking services for the population. Instituição: Universidade Nove de Julho Tipo do documento: Tese

2025-12-19T00:00:00Z