A framework for service driven-driven social community and its relation to collective well-being: empirical evidences from Brazil and Côte d`Ivoire

Abstract

There are doubts about the real impacts of services on people's lives, especially on individual and collective well-being. This points to Transformative Services Research, which grows and the Service Dominant Logic. In addition, few are the empirical works. It is taken in the Thesis service-driven social community. It is based on the FSDSC model proposed by Chou and Yuan (2015), with the aim of improving it and testing some of its main relationships. Co-creation was added to the model as antecedent of collective well-being. Surveys were conducted with members of two social communities: Portal de Bixiga in Brazil, and Lobi Sans Frontière in Côte D'ivoire. The results showed that the model is solid in both countries. In most of the relationships tested, the results of the two countries converge. People seek to belong to such social communities to satisfy their psychological needs and to generate collective well-being through community services. This results in contributions to management and society, with some possibilities for action.