Mensuração de valor em projetos ágeis sob a perspectiva do cliente

Abstract

Initially adopted as an alternative to traditional project management methods, the agile approach in project management advocates customer satisfaction through frequent and continuous delivery of value, seeking to fill a gap in the existing literature, this research delves into value in agile projects, seeking to establish a scale to measure the value perceived by customers in the context of agile projects. Therefore, we identified the main factors perceived as value delivery to customers in the context of agile projects, we compared metrics that measure the value delivery of projects to customers and, finally, we validated a scale of value delivery to users in agile projects. This work was carried out through a Systematic Literature Review, followed by the creation of a value scale in agile projects from the perspective of the clients, following the scale generation protocol proposed by Churchill (1979) and Hardesty and Bearden (2004), followed by the nomological validity of the scale. Therefore, it appears that the Systematic Literature Review resulted in four dimensions, for which measurement items were developed, and their nomological validity tested in relation to trust, interaction quality and application usability. The results of this test indicate evidence of validity and confirmation of the scale's predictive capacity for concepts related to value in projects, such as usability, reliability and quality of customer interactions.