O coaching no desenvolvimento de competências empreendedoras: uma pesquisa-ação

Abstract

This study aimed to evaluate the contribution of coaching intervention on developing entrepreneurial competences of owner- managers of micro enterprises and small. The research is justified because of the following fact: according to a research conducted by SEBRAE (2013) the development of entrepreneurial behavior, positively influences the prospect of survival and growth of micro enterprises and small. Also, according to the same survey survival rates of firms are low, an initiatives are necessary to assist in the training of owner-managers. The model of entrepreneurial competencies adopted was extracted from the list of Man and Lau (2000) six types of entrepreneurial competences: (i) opportunity identification, (ii) relationship, (iii) conceptual, (iv) management, (v) strategic and (vi) commitment. The development of the research was based on action-research method proposed by Lewin (1946) which was complemented by the recommendations of Jouison-Laffite (2009), who suggests the application of this method to entrepreneurs through a cyclic process. The coaching intervention was performed with seven owners-managers of three companies. This process was applied during five months. In this period were held weekly coaching sessions that evolved according to the individual context of an each owner-manager. Finished the phase of collectoin data, data were analyzed according to Miles and Huberman (1994), who recommend the use of strategies and within-case e cross-case analysis. Data suggest a positive contribution of coaching intervention on the development of entrepreneurial skills. Two companies surveyed have management teams, so for these companies, the entrepreneurial competence more developed was the competence of relationship. The administrative competence is another entrepreneurial competence to which the data pointed as a focus of positive contribution of coaching intervention, because the owner-managers began to play more efficiently the activities related to administrative routines. It is suggested that future studies replicate partially or totally the present study to compare the results to be obtained and thus generate more support for the coaching intervention's contribution in the development of entrepreneurial skills.