As influências da implantação e da manutenção do sistema de gestão ambiental sobre a cultura organizacional: um estudo de caso no setor de papel e celulose

Abstract

This master's degree dissertation proposes to analyze and to discuss the influences of the implantation process and of the maintenance of a Environmental Management System (EMS) on the organizational culture and if this same culture acted and acts in a positive way or not to the implantation and maintenance of this system, based on the model of Schein, in a section of great environmental impact, the one of paper and cellulose. For the need to investigate a contemporary phenomenon inside of the context of the real life and with limits no clearly defined, the strategy of case study was used, based on the methodology developed by Yin (2001). For accomplishment of this purpose, initially the work consists of the elaboration of a study on the Environmental Management System (EMS) based on the norm ISO 14001, in which comes sweats evolution historical, main involved organisms, concepts on the series ISO 14000, analysis of the implantation of the system and implications regarding the organizational culture. Soon afterwards, presentation a conceptual investigation of "organizational culture", from the bases of the concept, its historical evolution in the organizations until the development of the chosen approach, whose adopted conceptual referential was Schein (1992, 2001). After the theoretical revision, the used methodology is based, and the research strategy is leaning in the study of only case, of the exploratory type with qualitative evidences, reconciling with the adopted theoretical focus. The case study presents the panorama of the sector, the environmental impact and the characterization of the study object. The obtained data base mainly on them source of evidence of the interviews in depth, under a posture of research clinic. The discussion of the results showed a great relationship between the environmental management and culture of the organization, is so strong that their members don't get to imagine the company without this value. The research results point that the concern and the administration with the environment are had as a certainty shared that the group learned, in other words, the company invested in forest and industrial technology, so that obtained financial return and also respect for the environment.