Como as empresas brasileiras da indústria têxtil lidam com o declínio? um estudo multicaso das ações estratégicas

Abstract

A company may go through an organizational decline due to Internal and external factors or both. Data show the alarming frequency of companies that deal with extreme situations of decline to the point of closing their businesses or filing for bankruptcy. The literature in this area indicates that organizational decline can be identified years before the crisis to be fully established and the sooner managers identify and tackle the greater the chances of success in a turnaround process. Considering this context, this paper has the main objective to understand the strategic actions of the textile industries that suffered from organizational decline. To fulfill this purpose a descriptive qualitative research will be conducted using the technique of multi-case study of companies in the textile segment. This segment was selected due to its high socioeconomic representation in the country. Moreover, this sector is undergoing a major transformation, which causes a need for companies to review their business models to sustain in the market.