Competências socioemocionais no ambiente de transformação digital

Abstract

In recent years, digital transformation has caused structural changes in the global economy, affecting the competitiveness of companies in terms of innovation, efficiency, and global value chains. Companies are quickly adjusting to this new reality, often without a complete understanding of the phenomenon. Technologies such as artificial intelligence and the internet, along with new operational systems and hybrid work models, are being adopted. As digital technologies evolve, the demand for skills to use them efficiently and safely increases. The competencies of leaders in the digital age are constantly evolving, with attributes such as improvisation, decision-making agility, and adaptability standing out. Companies that adopt these strategies are more likely to acquire and retain customers and be more profitable. However, many face challenges in developing effective digital transformation strategies, requiring a complete review of processes and functions with a technological focus. The implementation of these advanced technologies and the management of new systems require changes in work configurations and the development of new competencies. Cognitive flexibility, essential in the new scenario, involves the ability to solve unforeseen problems and learn from mistakes. The development of new competencies, both technical (hard skills) and interpersonal (soft skills), is essential to meet the demands of digital companies. In this dissertation, a qualitative approach was used to investigate how social competencies are discussed in the context of digital transformation in organizations. The research highlights the importance of developing social and emotional competencies, such as emotion management and positive interaction, in the context of digital transformation.