O empreendedor de artes marciais: entre a effectuation e o medo, a luta para empreender

Abstract

Informal entrepreneurship has social and economic relevance and may correspond to about 17% of the Brazilian Gross Domestic Product, considering the result for the year 2019, and encompasses several branches of activities, including the martial arts field. Thus, the present study aims to verify whether informal entrepreneurship was due to necessity or opportunity; verify aspects of the effectuation theory; identify factors that give rise to the fear fellings and their reactions; to know the critical incidentes concerning the entrepreneur process. This is a qualitative study, with an interpretive perspective. The data collection took place through semi-structured interviews with eight entrepreneurs in the field of martial arts. The main results were: the verification that informal entrepreneurs were motivated by taking advantage of an opportunity; the fears experienced by the majority are related to the business management; were verified several actions of the entrepreneurs are related to the effectuation theory. The results of this study has academic relevance, as they address constructs that needs empirical, and practical relevance, becouse describes actions and experiences faced by entrepreneurs.