Gestão de projeto ágil: desenvolvimento de um instrumento de acompanhamento de egressos

Abstract

Alumni follow-up represents a strategic challenge for Higher Education Institutions, especially regarding the production of qualified information that supports academic management, strengthens institutional ties, and meets CAPES evaluation guidelines. Within this context, this dissertation aims to develop the Alumni Journey Map, a central artifact conceived as a visual and analytical tool to support alumni relationship management. Based on the principles of Customer Relationship Management (CRM), Customer Centricity, and Customer Journey Mapping (CJM) applied to the educational context, the study adopts the Design Science Research (DSR) approach, operationalized through Agile Project Management practices. The research is characterized as an embedded mixed methods study, in which quantitative data are integrated with the dominant qualitative analysis. Initially, surveys applied to alumni and students allowed the identification of central patterns and dimensions of the academic experience. These results provided the basis for confirmatory interviews, enabling the construction and empirical validation of analytical Personas. The process was enriched by expert feedback, contributing to the refinement and evaluation of the artifact.As a result, the Graduate Journey Map embodies the triangulation between quantitative, qualitative, and specialized data, demonstrating potential to support management decisions, consolidate institutional relationships, and promote more strategic practices for monitoring graduates.