A responsabilidade social corporativa no setor bancário: um estudo de caso no banco ABN AMRO REAL

Abstract

This work has as intention to search the biggest agreement on the construction of the concept of social eesponsibility in the banking context, as well as, to analyze which reasons they take the financial industry to adopt such principles. For in such a way, some aspects had been selected that characterize the management of corporative social responsibility, to relate them with some dimensions of the financial industry. A bibliographical revision was elaborated on the subject, in which could be evidenced the emergency of the subject, as well as its complexity in the enterprise context, being still in phase of development in the banking sector. From the concepts found in literature, a referential was formulated conceptual that guided a study of case carried through in a financial institution. The results of the research suggest that the bank in question by means of some actions constructed and spread the concept of Social and Ambient Responsibility in its conglomerate and comes implementing corporative actions that point with respect to a work form more conscientious human being and, brightening up the problems that could be caused to the future generations.