Concepção e avaliação de dispositivo de coleta seletiva com base na teoria da diversão e seu uso como exemplo de economia criativa

Abstract

This research presents the construction and evaluation of a device designed based on the Theory of Fun for collecting recyclable waste. This device consists of an instrumented "recycle bin" which, after its use, communicates with the user, thanking the deposition of the residue and offering audio content on sustainable issues on the subject. The prototype also has a system that indicates when it should be emptied, asking the user to report this to the person responsible for the collection. For the evaluation of the prototype, it was implanted in public squares and in strategically chosen places due to the transit of people. After installation, the artifact was monitored and its efficiency was evaluated in relation to the impact caused on the prospected local community. For this, quantitative data were collected on the use of the device under study, in addition to the analysis of the interviews conducted with users, consulting their opinion in relation to the equipment. In order to verify the users' preference for use, the device was installed, in each location studied, always next to a conventional recycle bin. The prototype also served as the dissemination of a generic brand, this procedure aimed to verify if users would perceive the same, which could indicate the potential of the device in relation to sponsorships. A QRcode system was also implemented in the prototype, which, after access by the user, led the same to a website, in which the history and objectives of the project were reported. On the website, there were also fictitious brands being advertised. Through the analyses conducted, it was possible to verify the significant preference of use of the prototype in relation to conventional bins. In addition, all participants presented positive opinions regarding the prototype and stated that they were sensitized by the message of sustainability presented on the device display. The equipment was efficient in showing the brands disclosed, which indicates that the device under study, in addition to transmitting sustainability messages (in a fun and interactive way as the Theory of Fun preaches), also serves as a vehicle for dissemination of brands interested in acquiring sponsorship quotas. Thus, the product studied can also be embedded in the concept of creative economy, as it consists of a solution that can add financial value, while associating the sponsoring brands with the concepts of sustainability and recycling. It is noteworthy that, more than a scientific research, this project has a high profile of technological innovation, presenting potential to be explored.