Análise de forças e estratégias competitivas na indústria de estruturas metálicas

Abstract

This report analyse how the competitive forces act in the metallic structures market and it tries to get to know the strategies that are applied by companies from these industry. The analysis was made by an exploratory research where the study of case method was chosen as the most adequate. The conculsions limited to the restrictions of the methodology showed an inadequate position of the industry facing the market forces.