A publicidade abusiva direcionada à criança nas mídias digitais

Abstract

The main objective of this dissertation is to analyze the role of business in digital media with regard to advertising directed at children. We realize the amplitude, speed and the immediate reach of advertising when it comes to the public concerned in the face of communication formats used by suppliers, through digital media, when they transmit the advertising of your products or services. The research hypothesis is that, because of the wide children's vulnerability, communication techniques considering those used in digital media for the realization of advertising, the protection of the rights of the inserted child the fundamental rights list becomes a paradigm to be observed by the suppliers of products or services when they transmit advertising directed to children, so as not to focus on the practice of abusive advertising. Patent, therefore, the need to examine possible affront to the rights of the child, which does not hold the insight needed to understand the charge that was made subject, due to the abusive practice of advertising in digital media. In addition, case studies is analyzed and reflected in the applicability of the laws governing advertising, focusing on the child audience and digital media. Is adopted in this study, although the method of hypothetical-deductive approach, since, by checking, we intend to corroborate or refute the hypothesis. As research method is adopted the rules of research and literature, in books, journal articles, dissertations, theses etc. Stands out , finally, the importance of designing effective fundamental rights of children in digital media, to be fostered sustainable consumption , this guided social responsibility and consumer education in order to ensure full sustainability among generations, focusing on the preservation of health and well-being of children.