Responsabilidade social corporativa e política de segurança da informação: meios para assegurar a proteção de dados pessoais de terceiros nas empresas

Abstract

The information society comes with a new reality. The power of communication linked to the advancement of Internet and the use of new technologies in interconnected process, with the consequent transformation of knowledge and information. Globalization brings significant impacts for society who has information as the gold of the century, with unknown needs as a new area of knowledge - Information Security. The problem of paradigm shift is experiencing situations that never ever been experienced. New technologies allow both the government, as the private sector be able to gather personal information of individuals, to the point where the information collector knows more about the individual than himself. The danger of spread personal information in many places, is that the individual may have their fundamental rights and guarantees infringed, whose rights were won through history, by generations of human rights. The right to privacy and personal rights must be rethink, the danger of surveillance and consequences of "exclusion" and / "confinement," the excessive collection of personal data, and especially the intersection of these data, with the use of new technology tools, open debate on protection of personal data. The right to informational self-determination, together with international standards guiding principles search legal solution to the issue. Human rights of third generation, seen as solidarity rights such as Social Function of the company and Partner Corporate Responsibility, are asking for international cooperation to ensure human rights among its pillars, whose include: ethics and transparency. Given this scenario, as human rights being put at risk, while the planetary order aims to ensure the protection of fundamental rights in every state. This research through the hypothetical deductive method, defined the problem by analyzing the relationship between collector and personal data supplier, was limited to the private sector, with the sole purpose of cross-checking, called Big Data. Objectify to alert to risks of lack of privacy in the global information society, and excessive collection of personal data; demonstrate that it is possible to respect fundamental rights, in accordance with international conventions, observing the directive principles that compose the third generation of human rights, the rights of solidarity, particularly with regard to economic policy, as well as personal data protection principles, outstanding transparency and purpose. Suggesting to corporate institutions to use internal normative documents, to ensure protection to clients intimacy and privacy guardianship, while preserving personality and related rights.