Um sistema móvel para fidelização de clientes com base no modelo de recompensa

Abstract

The world is constantly changing with new technologies, globalization, and the variety of products and services on offer, where customers are increasingly demanding and knowledgeable. This scenario points to a very present characteristic, which consists in the competitiveness of the relationship between the consumer and the establishments, whether for the purchase of products or services. Businesses, in turn, provide a reality that is in line with consumers' increasing demand for quality standards, along with expanding competitors by providing the same product or service. Thus creating a scenario in which companies realize that it is more difficult to gain a new customer than to seek increased engagement and consecutive retention. This challenge encountered by commercial establishments that have a direct relationship with the consumer, lies in the dissemination and commitment of this partnership and engagement relationship. This context intensifies in the food segment, but specifically in restaurants and eateries that have a high rate of competition. Thus, the work consists in presenting a solution proposal for the presented problem. Thus, a mobile solution was developed and implemented in one establishment that makes this connection between the consumer and the establishment, thus generating a database that allows the analysis of this information through indicators, in search of increased engagement and customer retention.